Worldwide Whopper controversy

Please read article, cited after the quote. Articles open in a new window.

For many of us in the advertising and technology business, a blog spike can be a good sign! A REALLY good sign. It tells us that we might onto something.

The blog spike occurs typically after a product launch or announcement, when bloggers pick up the story and start writing about it.

As you can see here (Technorati graph to the left) there has been a significant blog spike with the tag “Whopper” since the launch of the new Whopper Virgins campaign which kicked off around December 1st.


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