Lump This Myth with ‘Frosty the Coalman’

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ROANOKE – Maybe it’s a consequence of spending so much time around heavy machinery, but people in the coal industry seem incapable of bringing a light touch to their marketing efforts.

Take “The Clean Coal Carolers.” Well, you could take them, if the group that came up with the idea, the American Coalition for Clean Coal Electricity, hadn’t pulled down the singing lumps of coal in the face of widespread ridicule and scorn.

Before they were mothballed, you could go to a Web site and dress up the animated lumps of coal in scarves, hats, and ear muffs and pick which songs you wanted to be serenaded with: “Frosty the Coalman,” “Deck the Halls (with Clean Coal!),” and other surefire soon-to-be classics.

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